Category: Marketing Strategy

Working on the business

Every marketing function manages two distinct bodies of the work. The first consists of the daily efforts needed to keep the engine running. Creative needs to be refreshed. Emails need to be sent. Direct mail needs to be printed and shipped. There’s a seemingly never-ending list of these activities, and the time spent doing them

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Your 5-year roadmap is worthless

For two reasons: First, if you know right now that you or your customers can live without a feature for the next five years, then you don’t need it at all and you shouldn’t bother building it. Second, The 67th-most important-thing you put at the end of your list today will never, ever make it

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