I’m a morning person. I do my best writing early in the morning, when I’m fresh and distractions are limited. But, that’s not when my best ideas usually arrive. My best ideas come late at night or when I let my mind wander during manual tasks, like washing the dishes. Unfortunately, by the time I’m
Seems like an odd question. It feels like the answer should be that any fraud is too much, right? When it comes to programmatic display advertising, I’ve seen estimates that peg fraudulent clicks somewhere between 17% to 40%. If that’s the true, should you invest in this channel, or are you destined to be taken
Or, at least, that’s what I’ve been hearing regularly since sometime in the late 1990s. Yet the mailbox outside my front door is still full of catalogs, many from companies launched long after the supposed death of direct mail. It’s true that mail volumes are down significantly since their peak. The graph below suggests it’s
…is when you have something useful and interesting to say. If you’re choosing between timing your post perfectly and creating content of value, aim for the latter.
A quick tip to instantly improve any writing: Cut half the words from your current draft. Then, after you’re done, do it again. There’s a common myth that Charles Dickens was paid by the word, which was supposedly the driving force behind the page count of his novels. While not true for Dickens (his novels
The average adult male is 5’9″ tall. But, that doesn’t tell you anything about the average height of NBA players. The average new car sold in the U.S. can drive around 25 miles on a single gallon of gas. But, that doesn’t tell you anything about the fuel economy of a Toyota Prius. And, in
The image below is a screen capture of the Google results for the search term “RXBar.” RXBar is a popular brand of protein bars. Look carefully at the highlighted lines. The first result is a paid search ad run by RXBar. The second result is an organic link. Both results lead to the homepage of
“That’s an ad for wearing the color blue…” I was making conversation with my kindergartener, asking her impression of the TV ads we saw while waiting for our pizza at a local place. I filed away that adorable little nugget to share with my wife later. In retelling it, I realized something important. Nora’s comment
