Is it really a problem?

Before you build a new product, there are three questions you should answer:

  1. Do real people actually have the problem you’re solving?
  2. Do they recognize it as a big problem? The problem is ideally a primary obstacle blocking them achieving an important goal.
  3. How do they perceive the switch away from their current approach? The level of effort should appear certain, small, and high yield relative to other ways they could spend their time.

No matter how smart/logical/strategic you are, answering these questions requires talking to actual people who will eventually be your prospective customers. You can either do it now, or after it’s too late to influence your direction.

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