Who speaks for the trees?

Breakfast cereals, chips, cookies, and crackers all have multi-million dollar marketing budgets. How much is spent advertising broccoli and cauliflower every year?

The Lorax, in Dr. Seuss’s eponymous children’s book says, “I speak for the trees. I speak for the trees for the trees have no tongues.”

But, what happens to the good-for-us “products” or benefits that don’t cost money, in a world where everything is monetized and attention is sold to the highest bidder?

As consumers, we’re often choosing between Oreos and E.L.Fudge, or Call of Duty and Grand Theft Auto, when the right question might be cookies versus vegetables, or video games versus reading.

Eating your vegetables, reading, and getting a good night sleep don’t have massive marketing budgets. Unfortunately, in a world driven by consumerism, they probably should.

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